Great article, Christine! I love that you touched on AR/VR try on and new interest in at-home beauty tech devices. As someone who used to pay for regular facials, I have been interested in the rise of at-home beauty technology to replace some of the more effective procedures done at spas (e.g. light therapy, micordermabrasion, etc.), but do still see the beauty device market as one that is very niche. It's crazy to think that more than 85% of people will own at-home beautufy tech tools by the end of 2021!